How to create your own blog on LinkedIn with LinkedIn Pulse

blogging with linkedin pulse

Did you know that you can now publish your own blog posts on LinkedIn? This is a great way to showcase yourself as an authoritative within your industry whether you are a business owner or an employee/ professional individual. Publishing articles on LinkedIn is also a great way to keep in the forefront of your connections’ minds as, every time you publish a post your connections will be notified that you have published something new. Continue reading

The Myths and Facts of the Facebook ‘Dislike Button’


You might remember the earlier days of Facebook back in 2009 when the ‘Like’ button was introduced. This was essentially a way of making users able to endorse a post or piece of content that they thought was good. There are many equivalents across social media – for example on Twitter there is a ‘Favourite’ function and LinkedIn has a similar ‘Like’ button.

Continue reading

Presentation Skills – How to deliver that killer pitch

Presentation Skills - How to deliver that killer pitch

There are so many ways in which business is basically one big presentation. Whether you’re trying to sell a product to a customer, or perhaps make that big pitch to a funding and investment programme – you’re constantly being rated. Continue reading

Facebook for Business: Don’t forget your Facebook Page Milestones


As Facebook continue to roll out feature after feature for Page Admins (‘saved replies’ and ‘response times’ to name just a few recent additions), it’s easy to forget some of the old reliables – Milestones for example. With this in mind, here’s a quick reminder of why we love Milestones and how to add them to your business’s Facebook Page. Continue reading

What is SEO and how can it help your business?

What is SEO and how can it help your business?

In today’s digital age, it is quite simply not enough to have an online presence. The famous quote from the film Field Of Dreams “if you build it they will come” does not apply to creating an effective digital presence. Continue reading

Hootsuite: The Holiday Cover Saviour


Whilst the weather may be betraying the fact, summer is indeed here. And with it comes ‘Holiday Cover Season’. You know how it goes:

Bob: Betty, are you in next week?
Betty: Yep.
Bob: Great – I’m on holiday next week, can you cover…

Betty panics. Oh no, what’s he going to ask me to do? Continue reading

How to create an effective PR strategy

How to create an effective PR strategy

In the midst of thinking about the perfect strategy – in terms of growing your business – you may well be thinking of a number of methods to facilitate tangible growth. Typically you will look at creating a business plan as well as looking at various mechanisms to grow revenue. A new business would also  be wise to come up with a sound marketing strategy to achieve a number of objectives. Continue reading

Getting Started on Hootsuite

Getting started on Hootsuite

Hootsuite is a fantastic platform for managing your social media activity. In fact, I think it’s impossible to stay on top of your social media without using Hootsuite. Not only for managing your platforms, but for tracking keywords and hashtags, and curating content from the web to share.

Continue reading