Plan that content!
New Years, Easter, Christmas. They happen every year (forgive us for stating the obvious) so why do we often find ourselves twiddling our thumbs right up until the last minute and then thinking, oh it’s Christmas Eve, I’d better write a festive-themed blog? There has to be a better way.
Well there is and it’s called a content planner.
This could take the form of your diary, a spreadsheet, a printed document, a white-board even. It doesn’t matter – whatever suits you. It just needs be somewhere that you can plug-in any important events and your ideas for related copy.
For example, let’s pretend I run a flower shop:
January – “Flower trends that we think will take off this year” New Year blog post
April – “How to make your Lilies last” Easter themed video tutorial
May– “Our favourite displays from the Chelsea Flower Show” Chelsea Flower Show photo blog
July – “Wedding flower arranging” free guide for summer weddings
September – “Our favourite autumnal flowers” autumn blog post
November – “How to make your flowers sparkle” fireworks themed photo blog
December – “How to make a Festive wreath” Christmas video tutorial
Now whenever I have a moment to spare I can take a look at the content planner and get to work on the next piece of content!
I hope you found this post helpful. For further hints and tip, why not come to our Content Marketing Training Course?