You may have heard it on the grape vine and the answer is yes, it’s true! We can
LinkedIn are replacing their Products and Services tab with Showcase Pages
confirm that LinkedIn are getting rid of their products and services tab as of April 14th. You may be shocked to hear this (I know I was) but LinkedIn haven’t gone totally loopy; they are replacing the tab with ‘Showcase Pages.’
What are Showcase Pages?
In the words of LinkedIn, ‘Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.’
In our words, Showcase Pages are individual Pages for each area of your company. For example, Virgin have multiple departments within their brand; Virgin trains, Virgin internet, Virgin holidays etc. So rather than just having a small section about each department under the old Products and Services tab, you will have the opportunity to set up a Showcase Page for each, which will allow people to follow and receive updates.
How to set up your Company Showcase Pages?
It’s easy to set up your Company Showcase Pages. Just go to your Company Page and click on the arrow next to the edit button, then click on, ‘create a ‘Showcase Page.’
LinkedIn will then ask you to name the Showcase Page.
N.B. They will not let you name a Showcase Page if you already have a LinkedIn Company Page with that name. If you have multiple LinkedIn Company Pages representing each area of your company (like we do), you will need to delete these Pages if you want to turn them into Showcase Pages.
How to delete LinkedIn Company Pages
To delete a Page you need to contact LinkedIn directly. You can do that here.
N.B. Before you delete a Company Page you may want to think about how many followers you have and how you might go about moving them over to your relevant Showcase Page.
What happens to your Products and Services recommendations?
You can request a copy of these recommendations from LinkedIn until Friday 30th May. You can do that here.
What do you think of LinkedIn’s decision to replace the Products and Services tab with Showcase Pages? Let us know by commenting below.
Did you know we host a LinkedIn training course? Find out more here:
LinkedIn for Business
This post was brought to you by Sarah Kerrigan at Business Training Made Simple ,