Are you looking to set up a Facebook Page for your business? Make sure you watch this short tutorial first to make sure you do it the right way!
Getting your business noticed by the media is a great tactic to increase sales. A key part of getting attention is to build relationships with journalists, and this can be done by creating press releases. Now journalists are typically inundated with these on a daily basis so if you want your press releases (and in turn your business) to get noticed, you need to make it worth their time. Here are 5 Ways To Write Press Releases That Demand Attention: Continue reading
Last week I spoke about how to maximise the power of social media (in particular Twitter) at the FSB National Conference in Glasgow to the team of FSB Regional Development Managers and Connectors. I had the mission of encouraging the group to create as much buzz on the event hashtag (#FSBConf) as possible to get it trending – which it did. Multiple times!
A major change to Google AdWords took place last month – one of the biggest changes we’ve seen for a long time.
Google removed something that’s been part of AdWords since day one. But you might not have noticed because, according to Google, the thing they removed is something very few people took any notice of anyway.
When you are in the process of growing your business there can be an awful lot of things to think about. Tasks will be coming at you left, right and centre and it is absolutely critical that you are on top of this.
There are a number of project management tools out there designed to help you and your business stay ontrack. Here are five that we think you should take a look at: Continue reading
Have you considered live streaming as a way to showcase your business? The growth in popularity of mediums such as Periscope, Meerkat and Google Hangouts over the past year has been enormous. It’s a tactic that’s well worth considering as part of your digital strategy.
Here are five reasons why live streaming could work for you and your business: Continue reading
As a business owner it’s important for you to understand who is your audience. So for example who are you catering your business towards. Who is the generation that you are currently serving? Are they digitally savvy or do they prefer word of mouth. Does your audience want to have an experience or are they simply interested in the product. These are fundamental questions that you will need to ask yourself, and plan for.
As well as understanding your current audience it is perhaps wise to look ahead: who are the next generation of consumers coming through and what are their dreams, aspirations, goals and motivations? The next generational group fast emerging are referred to as Generation Z. This group can be understood as anyone who is born between the late 1990s and early 00s. It’s important to define who Generation Z are – and secondly how your business can attempt to cater towards them. Continue reading
One of the most common queries that we get here at Business Training MadeSimple is ‘How can I improve my SEO’ . In today’s digital age it has never been more important to ensure that your website is as visible as it can be – and having a sound SEO strategy is essential to getting people to visit your site. For more information on what SEO is see this previous blog post here for more explanation. Continue reading
So you have secured your domain name and your website is now live. Fantastic – you have now embarked on a fascinating journey. Indeed, getting your business noticed online is absolutely fundamental to most businesses today. According to an article in The Guardian this could mean “ A basic professional looking website with easy to find, relevant information about your business. At a more advanced level, that could be a fully blown booking tool that lets customers schedule their own appointment” Continue reading