I am a big fan of LinkedIn. To me it is the Swiss army knife of social networks because you can do so many things with it. The most powerful part of the platform from a commercial perspective is the fact that LinkedIn is a huge interactive business directory tool that allows you to find and be found by millions of potential customers around the world. This is, however, only possible if you are ‘findable’. Here are 5 tips to maximize your exposure, influence and impact.
1. Fully complete your profile. There is a Profile Strength meter on the right side of your Profile Page to gauge how robust your profile is. The strength will increase as you add more content. When it indicates you are an All Star, LinkedIn classes your profile as complete. It’s worth noting that the pie diagram never completely fills, even when the profile is at 100%. Once at All Star, LinkedIn gives you far more in-depth search results, and optimizes your profile in other people’s searches.
2. Choose a professional headshot – head and shoulder only – and use the same picture for all your social media business profiles. We are visual creatures, and it makes it much easier for people to find you in the crowd.
3. Treat your Professional Headline like a first handshake. Make it a personal marketing phrase and value statement, not ‘Company Name’ and ‘Job Title’. Make sure it says who you are, what you do, why you are unique, who you help and how you help them. Try and include lots key words your potential clients or people you would benefit from connecting with will use. Key words in your professional headline rank higher in searches than any other section in your profile.
4. Make your professional summary value driven, demonstrating who you are, what you do, and why you are unique. Don’t make it an abstract third-person CV-like description of your credentials as this creates an automatic disconnect with the reader. Make your summary keyword rich and don’t forget to add geographic keywords if your business is based on local trade.
5. Test the SEO of your LinkedIn Profile with 5 easy steps:
- Think of the best word or words that describe you or your business.
- Go to Advanced Search and put that word or words in the Keywords box. Then regionalize the search (if applicable) for your territory or where you normally do business.
- See where you show up in the search results. Write down the position (e.g., second page, third slot, etc.).
- Go to your profile and add that word or words a few more times throughout your profile.
- Repeat step #3 and see if you’ve moved up. If you’re not high enough on the search, repeat step 4.
Interested in learning more about how you can optimise LinkedIn for business, take a look at our training course here.
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