Twitter: Searching the words, not the accounts

twitter searching the words not the accounts

A quick-tip post today inspired by my own struggle with using the Twitter search function from desktop and mobile – apologies if it’s an obvious one! Continue reading

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Facebook for Business tip: Backdate posts

quick-facebook-for-business-tip

Been to an event but forgot to upload your pictures from the day? Fear not! Facebook allows you to backdate your posts. Here’s how:

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Video Tip: How to Transcribe a YouTube Video

Transcribing your YouTube videos is great for SEO because search engines crawl for text, not the spoken word. So whilst your video name and description can be searched for, what you actually say can’t – unless you transcribe your videos.

In this, our latest video post, we demonstrate how you can do this: Continue reading

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Remember remember these 5 alternative social media for business tips

“Not another list of social media tips” we hear you cry. Yes – but wait. This time we’re looking at some tips that you’ve definitely, 100% probably not heard before. Implement these alternative tidbits and your business’s social activity is bound to [insert season relevant word] sparkle!

Use Twitter Lead Gen Cards

You’ve got a great offer, webinar or something else brilliant that you want to advertise on Twitter, but you don’t want to frustrate your audience by taking them away from Twitter for the sign-up. How considerate of you! Fortunately Twitter have created Lead Generation Cards that make collecting/giving the info easy for you and your followers.

In short, this means that a call to action box will appear at the end of your Tweet, which when clicked by your audience displays the sign-up form (already prefilled with their information). To take advantage of this you will need a Twitter Ads Account. See here for more information on Lead Gen Cards. Continue reading

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Twitter for Business: Don’t be an egghead

Early on in the Twitter sign-up process you’re encouraged to add an avatar picture – you know, the 400 x 400 px image that sits to the left of your screen halfway over the cover photo. Normally it’s a headshot or a logo – depending on what the account is being used for. Both of which are better than the image Twitter automatically use if you don’t upload anything. An egg.

The fact that Twitter use an unhatched egg as the default image says just that – the account is unhatched. It’s not ready. It’s not been born. It’s not cooking. Eggcetera.

If you’re using Twitter for business purposes, and this may sound fickle, people will judge your account as a non-starter if you don’t upload a beautiful, clear image. They will assume you’re just testing the waters and not really into it. In short – it looks lazy and people will be less likely to interact with you.

The second that you want to ‘go public’ with a Twitter account, ensure that you upload the necessary imagery. Don’t be an egghead!

Would you like to find out more about using Twitter for Business? We host a London-based training course on that very subject. See here for more information:

Twitter for Business

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This post was by Mathew Aitken at MadeSimpleFind Mathew on Google+

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We’ve Moved, Take a Look at Our New Training Facilities!

We are excited to be in our brand new office. Here are some snaps of our new training rooms and event space.

even space hot desk London

Our new space also allows you to hot desk and enjoy your surroundings.

 

London training social media events

We provide small training rooms that allow you to have intimate and interractive sized classes.

training rooms london social media

The new training facilities allow you to run board room meetings.

event space london network social media

Our new kitchen facilities allow you to network and enjoy your training /event days.

training london social media

Our new facilities are modern and fun.

You can find out more about what we do on our training days by taking a look at our course list.

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This post was by Jennifer Howden at MadeSimpleFind Jennifer on Google+

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5 Ways to Maximise Your Exposure with LinkedIn

maximise your linkedIn profileI am a big fan of LinkedIn. To me it is the Swiss army knife of social networks because you can do so many things with it. The most powerful part of the platform from a commercial perspective is the fact that LinkedIn is a huge interactive business directory tool that allows you to find and be found by millions of potential customers around the world. This is, however, only possible if you are ‘findable’. Here are 5 tips to maximize your exposure, influence and impact.

1. Fully complete your profile. There is a Profile Strength meter on the right side of your Profile Page to gauge how robust your profile is. The strength will increase as you add more content. When it indicates you are an All Star, LinkedIn classes your profile as complete. It’s worth noting that the pie diagram never completely fills, even when the profile is at 100%. Once at All Star, LinkedIn gives you far more in-depth search results, and optimizes your profile in other people’s searches.

2. Choose a professional headshot – head and shoulder only – and use the same picture for all your social media business profiles. We are visual creatures, and it makes it much easier for people to find you in the crowd.

3. Treat your Professional Headline like a first handshake. Make it a personal marketing phrase and value statement, not ‘Company Name’ and ‘Job Title’. Make sure it says who you are, what you do, why you are unique, who you help and how you help them. Try and include lots key words your potential clients or people you would benefit from connecting with will use. Key words in your professional headline rank higher in searches than any other section in your profile.

 4. Make your professional summary value driven, demonstrating who you are, what you do, and why you are unique. Don’t make it an abstract third-person CV-like description of your credentials as this creates an automatic disconnect with the reader.  Make your summary keyword rich and don’t forget to add geographic keywords if your business is based on local trade.

5. Test the SEO of your LinkedIn Profile with 5 easy steps:

  • Think of the best word or words that describe you or your business.
  • Go to Advanced Search and put that word or words in the Keywords box. Then regionalize the search (if applicable) for your territory or where you normally do business.
  • See where you show up in the search results. Write down the position (e.g., second page, third slot, etc.).
  • Go to your profile and add that word or words a few more times throughout your profile.
  • Repeat step #3 and see if you’ve moved up. If you’re not high enough on the search, repeat step 4.

Interested in learning more about how you can optimise LinkedIn  for business, take a look at our training course here.

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Update: No More Google Authorship!

Google have recently announced that they have dropped all authorship functionality from the search results and Webmaster tool three years after it was launched.

They have been dropping hints throughout the year that authorship is on its way out. The first was when Google decided to reduce the frequency that Google+ profile images were displayed, the second was Google announcing they would be dropping people’s images from the SERPS (search engine results pages) all together.

Google stated that their reason for dropping the images was due to the fact that it disrupted the user experience on mobile and that they didn’t make a difference in CTR anyway.

John Mueller from Google who has been involved with testing authorship from the start states in their tests removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks to ads.

Mueller however does state that search users will still see Google+ posts from friends and pages when they are relevant to the query both in search results and on the right hand side.

So just like that, Google authorship came and went. Did you like Google authorship? Are you sad to see it go?

Even though Google authorship is no more, Google+ is still a great platform for making your business more visible online. Come along to our Google+ training course to learn how to position your business effectively on Google+.

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By Sarah Kerrigan at MadeSimpleFind Sarah on Google+

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Growth Voucher Programme: A brand new way to help your business grow

Business Training Made Simple are proud to announce that we are now advisers with the Growth Voucher Programme – a new Government initiative that encourages small businesses to grow via funding towards strategic advice such as our own In-house training services.

This means that you could receive (vouchers) worth up to £2,000 towards advice on:

  • Finance and cash flow
  • Recruiting
  • Improving and developing staff
  • Marketing strategy*
  • Digital technology*

* Areas that we can provide In-house training on.

To qualify, your business must:

  • Be registered in England
  • Have less than 250 employees
  • Be actively selling goods and/or services
  • Have a turnover no greater than £45m

If you are interested in applying for the scheme, apply here.

See here for more information on our In-house training services. If you do have any questions please contact Mathew Castle via email or on 0207 608 5525.

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This post was by Jennifer Howden at MadeSimpleFind Jennifer on Google+

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Facebook for Business: Keep your “Page Roles” up to date

Facebook has five different roles for people involved with managing a business Page, with each role having different permissions:

People and their roles can be edited by:

  1. Selecting “Settings” from the Page
  2. Selecting “Page Roles” from the left of the screen

It’s important that as your business grows, you regularly review this section of Facebook. This is to ensure that people who no longer have a role with the Page can not make any changes to it. Better safe than sorry!

Interested in learning more about using Facebook for Business? Why not come to our training course? See here for more information:

Facebook for Business Training Course

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This post was by Mathew Aitken at MadeSimpleFind Mathew on Google+

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