Facebook for Business: Don’t forget your Facebook Page Milestones

Milestones

As Facebook continue to roll out feature after feature for Page Admins (‘saved replies’ and ‘response times’ to name just a few recent additions), it’s easy to forget some of the old reliables – Milestones for example. With this in mind, here’s a quick reminder of why we love Milestones and how to add them to your business’s Facebook Page. Continue reading

What is SEO and how can it help your business?

What is SEO and how can it help your business?

In today’s digital age, it is quite simply not enough to have an online presence. The famous quote from the film Field Of Dreams “if you build it they will come” does not apply to creating an effective digital presence. Continue reading

Hootsuite: The Holiday Cover Saviour

hootsuite

Whilst the weather may be betraying the fact, summer is indeed here. And with it comes ‘Holiday Cover Season’. You know how it goes:

Bob: Betty, are you in next week?
Betty: Yep.
Bob: Great – I’m on holiday next week, can you cover…

Betty panics. Oh no, what’s he going to ask me to do? Continue reading

How to create an effective PR strategy

How to create an effective PR strategy

In the midst of thinking about the perfect strategy – in terms of growing your business – you may well be thinking of a number of methods to facilitate tangible growth. Typically you will look at creating a business plan as well as looking at various mechanisms to grow revenue. A new business would also  be wise to come up with a sound marketing strategy to achieve a number of objectives. Continue reading

Getting Started on Hootsuite

Getting started on Hootsuite

Hootsuite is a fantastic platform for managing your social media activity. In fact, I think it’s impossible to stay on top of your social media without using Hootsuite. Not only for managing your platforms, but for tracking keywords and hashtags, and curating content from the web to share.

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Online strategy – How do you win the digital business war?

Online strategy - How do you win the digital business war?

We’re always clamouring over the essentials of social media and other digital skills in the modern business world, but it’s often quite difficult to tie those all together. There are a lot of ways to introduce yourself to things like social media, analytics, SEO and content – but to make the best use of them you will need to have a solid digital strategy. Continue reading

Using tools to optimise your social media output

Using tools to optimise your social media output

The idea of using social media in business is integral to success online. There has been considerable development in a very short period of time, with Twitter (arguably the most popular social network) being under 10 years old. As a result of the speed of development – it’s sometimes difficult for a business to keep up. Continue reading