When you are in the process of growing your business there can be an awful lot of things to think about. Tasks will be coming at you left, right and centre and it is absolutely critical that you are on top of this.
There are a number of project management tools out there designed to help you and your business stay ontrack. Here are five that we think you should take a look at: Continue reading
Have you considered live streaming as a way to showcase your business? The growth in popularity of mediums such as Periscope, Meerkat and Google Hangouts over the past year has been enormous. It’s a tactic that’s well worth considering as part of your digital strategy.
Here are five reasons why live streaming could work for you and your business: Continue reading
To celebrate our 5th Birthday, we thought we’d interview our Managing Director – David Miles. David, who’s been here since the start, chats about the early days of Business Training MadeSimple, some highlights so far and most importantly, what he has planned for our future. Continue reading
As a business owner it’s important for you to understand who is your audience. So for example who are you catering your business towards. Who is the generation that you are currently serving? Are they digitally savvy or do they prefer word of mouth. Does your audience want to have an experience or are they simply interested in the product. These are fundamental questions that you will need to ask yourself, and plan for.
As well as understanding your current audience it is perhaps wise to look ahead: who are the next generation of consumers coming through and what are their dreams, aspirations, goals and motivations? The next generational group fast emerging are referred to as Generation Z. This group can be understood as anyone who is born between the late 1990s and early 00s. It’s important to define who Generation Z are – and secondly how your business can attempt to cater towards them. Continue reading
One of the most common queries that we get here at Business Training MadeSimple is ‘How can I improve my SEO’ . In today’s digital age it has never been more important to ensure that your website is as visible as it can be – and having a sound SEO strategy is essential to getting people to visit your site. For more information on what SEO is see this previous blog post here for more explanation. Continue reading
So you have secured your domain name and your website is now live. Fantastic – you have now embarked on a fascinating journey. Indeed, getting your business noticed online is absolutely fundamental to most businesses today. According to an article in The Guardian this could mean “ A basic professional looking website with easy to find, relevant information about your business. At a more advanced level, that could be a fully blown booking tool that lets customers schedule their own appointment” Continue reading
When you start an online business, it requires a lot of thought. It’s not as simple as building the website – the ‘if you build it they will come’ approach doesn’t work very well. You need a plan. One thing many people dream of is an online shop where they can sell their products. But what makes a really great online shop? Continue reading
One of the great things about using Google Apps for Work is that it gives you the tools to use their social media platform, Google+, as an intranet.
We recently made the jump to using Google+ as our intranet in a company of 70 employees.
Fantastic news social media marketers! You can schedule your Pinterest pins through Hootsuite using the app Tailwind.
Hootsuite is a must have social media dashboard for any person who is managing multiple social media accounts. It allows you to manage all your social media accounts from one place. Hootsuite supports management of Facebook, Twitter, LinkedIn, Instagram & Google+ and now through the app Tailwind you can also schedule your Pinterest pins. Happy days! Continue reading
So you may or may not have heard that Periscope is Twitter’s live streaming app. This means that you can stream live from your phone’s video camera. This live video will then be broadcasted on the Periscope app as well as Twitter. Continue reading