Google have recently announced that they have dropped all authorship functionality from the search results and Webmaster tool three years after it was launched.
They have been dropping hints throughout the year that authorship is on its way out. The first was when Google decided to reduce the frequency that Google+ profile images were displayed, the second was Google announcing they would be dropping people’s images from the SERPS (search engine results pages) all together.
Google stated that their reason for dropping the images was due to the fact that it disrupted the user experience on mobile and that they didn’t make a difference in CTR anyway.
John Mueller from Google who has been involved with testing authorship from the start states in their tests removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks to ads.
Mueller however does state that search users will still see Google+ posts from friends and pages when they are relevant to the query both in search results and on the right hand side.
So just like that, Google authorship came and went. Did you like Google authorship? Are you sad to see it go?
Even though Google authorship is no more, Google+ is still a great platform for making your business more visible online. Come along to our Google+ training course to learn how to position your business effectively on Google+.
Business Training Made Simple are proud to announce that we are now advisers with the Growth Voucher Programme – a new Government initiative that encourages small businesses to grow via funding towards strategic advice such as our own In-house training services.
This means that you could receive (vouchers) worth up to £2,000 towards advice on:
Finance and cash flow
Improving and developing staff
* Areas that we can provide In-house training on.
To qualify, your business must:
Be registered in England
Have less than 250 employees
Be actively selling goods and/or services
Have a turnover no greater than £45m
If you are interested in applying for the scheme, apply here.
See here for more information on our In-house training services. If you do have any questions please contact Mathew Castle via email or on 0207 608 5525.
Facebook has five different roles for people involved with managing a business Page, with each role having different permissions:
People and their roles can be edited by:
Selecting “Settings” from the Page
Selecting “Page Roles” from the left of the screen
It’s important that as your business grows, you regularly review this section of Facebook. This is to ensure that people who no longer have a role with the Page can not make any changes to it. Better safe than sorry!
Interested in learning more about using Facebook for Business? Why not come to our training course? See here for more information:
I have to admit to being an intermittent user of social media. It’s not that I don’t get it; I just don’t remember to do it! I check my Facebook occasionally and sometimes use Twitter when I want to try and find out what people are saying about a subject, but generally, I’m not the world’s greatest poster, liker or tweeter.
Pinterest in particular!
Yet I seem to have taken to Pinterest like the proverbial duck to water.
Are you looking to increase your engagement levels on social media but worried about holding a Facebook competition in case it flops?
Make sure you register for our Google Hangout taking place on Thursday 4th September to make your Facebook competition a guaranteed success.
Register to learn:
– The latest on what you can and can’t do re Facebook comps
– What prize you should use to get a high response
– What content you need to create in advance
– An outreach strategy
– Tools you can use to run competitions
In this post I am going to look at the 3 most common mistakes made by delegates who attend our PPC training course; mistakes that drag their CTR (click through rate) down.
First let’s look at why CTR is so important
CTR is essential for PPC success as it directly relates to your quality score and your average CPC (cost per click). This means that the higher your CTR is, the higher quality score you will have and cheaper cost per click. If your CTR is high, search engines presume that your ads are relevant and reward you for it.
This graph represents how QS (quality score) directly affects CTR:
High CTR rate = high QS
High QS = better ad position for lower cost.
Strong quality score lowers both your cost per click and cost per conversion.
1. Ad Copy – Do your ads stand out from the crowd?
Your ad copy is probably the most important part of your ad when it comes to CTR. In the world of advertising it’s all about persuading, influencing and convincing people to take the action you want them to take. So much ad copy is dull and stuffed with keywords – they talk to search engines not humans. A great tip for making sure your ads stand out is to do a search for your keywords and see what your competitor ads look like. Now try and better them, make yours stand out. Continue reading →
The smartphone’s contribution to social media has been enormous. Even now, when I’m sat in front of a computer, it’s my smartphone I rely on to keep me up to date with my activity rather than the computer.
Social Media for Business
Being able to access multiple social media accounts from a mobile has been a real breakthrough for social media managers who take care of business accounts. Simply put, they’re not tied to the office anymore – they can be out and about whilst still being active on the platforms.
But this convenience does come with risk
If you’re like me, you don’t log out from your smartphone’s social media apps. Whilst logging out is recommended, having to log in everytime you open an app does take away some of the convenience. This is why it’s so important that you utilise your phone’s lock function.
Losing your phone is bad enough, without having to worry about what whoever has found it, immediately has access to. Particularly concerning if you’re being paid to take care of a business’s social media activity.
Therefore, if you take care of a business’s social media, or employ someone to take care of your business’s social media; ensure that all phones connected to accounts use the lock function. Obviously, if someone does lose a phone, change all passwords immediately.
Would you like to find out more about using Social Media for Business? Why not come to our London based training course? See here for more information:
IPhone users rejoice! Google have finally released an official Google Analytics app. Released on Thursday, the free app is perfect for keeping tabs on your site’s analytics whilst on the move.
I’ve been playing around with the app for a few days now and am finding the real-time site information particularly compelling. For example, after a quick glance at my phone I could tell you; how many people are on our site, whether they’re returning or new visitors, what country they’ve come from and, in some cases, their keyword information. Wait… it’s now changed! Like I said, real time.
Search for “Google Analytics” when in the app store to download the app.