How to send Pinterest messages

You can now send messages on Pinterest!

Yes! Pinterest now allows you to message your fellow pinners. Messages can accompany a pin, board or profile – or you can send a message on its own.

To send a message (from a computer) with a pin, board or profile :

  1. Go to the pin, board or profile that you want your message to accompany
  2. Select “Send”, “Send Board” or “Send Profile”
  3. Add your message and enter the name of the profile that you want to message
  4. Select who to send it to – this then sends the pin and opens up a dialogue box

To send just a message (from a computer):

  1. Click the pin icon on the top-right of your screen
  2. Click “Messages”
  3. Select the “+” icon
  4. Enter the name of the profile that you want to message and click on the image when it appears
  5. Select “Next” and then write your message!

Interested in using Pinterest for business? Why not come to our training course?

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This post was by Mathew Aitken at MadeSimpleFind Mathew on Google+

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3 Pay Per Click mistakes that drag your Click Through Rate down

In this post I am going to look at the 3 most common mistakes made by delegates who attend our PPC training course; mistakes that drag their CTR (click through rate) down.

First let’s look at why CTR is so important

CTR is essential for PPC success as it directly relates to your quality score and your average CPC (cost per click). This means that the higher your CTR is, the higher quality score you will have and cheaper cost per click. If your CTR is high, search engines presume that your ads are relevant and reward you for it.

This graph represents how QS (quality score) directly affects CTR:

High CTR rate = high QS
High QS = better ad position for lower cost.

Strong quality score lowers both your cost per click and cost per conversion.

1. Ad Copy – Do your ads stand out from the crowd?

Your ad copy is probably the most important part of your ad when it comes to CTR. In the world of advertising it’s all about persuading, influencing and convincing people to take the action you want them to take. So much ad copy is dull and stuffed with keywords – they talk to search engines not humans. A great tip for making sure your ads stand out is to do a search for your keywords and see what your competitor ads look like. Now try and better them, make yours stand out. Continue reading

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Safe Social Media: Use your phone’s lock function

Do you use your phone’s lock function?

The smartphone’s contribution to social media has been enormous. Even now, when I’m sat in front of a computer, it’s my smartphone I rely on to keep me up to date with my activity rather than the computer.

Social Media for Business

Being able to access multiple social media accounts from a mobile has been a real breakthrough for social media managers who take care of business accounts. Simply put, they’re not tied to the office anymore – they can be out and about whilst still being active on the platforms.

But this convenience does come with risk

If you’re like me, you don’t log out from your smartphone’s social media apps. Whilst logging out is recommended, having to log in everytime you open an app does take away some of the convenience. This is why it’s so important that you utilise your phone’s lock function.

Losing your phone is bad enough, without having to worry about what whoever has found it, immediately has access to. Particularly concerning if you’re being paid to take care of a business’s social media activity.

Therefore, if you take care of a business’s social media, or employ someone to take care of your business’s social media; ensure that all phones connected to accounts use the lock function. Obviously, if someone does lose a phone, change all passwords immediately.

Would you like to find out more about using Social Media for Business? Why not come to our London based training course? See here for more information:

Social Media for Business

If you found this post helpful – subscribe to our blog now.

This post was by Mathew Aitken at MadeSimpleFind Mathew on Google+

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How to Create an Engaged Following on Google+ [30 Min Video]

A common phrase I hear when talking to businesses about Google+ is ‘We’re not on the platform because none of our customers are.’ If you are one of those people, here’s a newsflash for you:

NEWSFLASH – It doesn’t matter if your customers are not on Google+. All you want people to do is engage with your content. More engaged content = more visible content.

Watch our 30 minute Google Hangout below to find out how to create an engaged audience on Google+, no matter what you sell and no matter what your business is.

Learn how to get your business on Google+ with our Google+ training course. 

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The App is here: Google Analytics and iPhone are now friends

The Google Analytics App has landed!

IPhone users rejoice! Google have finally released an official Google Analytics app. Released on Thursday, the free app is perfect for keeping tabs on your site’s analytics whilst on the move.

I’ve been playing around with the app for a few days now and am finding the real-time site information particularly compelling. For example, after a quick glance at my phone I could tell you; how many people are on our site, whether they’re returning or new visitors, what country they’ve come from and, in some cases, their keyword information. Wait… it’s now changed! Like I said, real time.

Search for “Google Analytics” when in the app store to download the app.

Interested in learning more about Google Analytics? Come to our London based training course. See here for more information: Google Analytics Training Course

This post was by Mathew Aitken at MadeSimpleFind Mathew on Google+

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How do I add a website to the “Contributor to” section on Google Plus?

The “Contributor to” section of Google Plus is great for letting followers know what websites and blogs you’re involved with. That’s mine there ->.

Adding links to this area is simple:

  1. Select the “Home” dropdown and click “Profile”
  2. Select “About”
  3. Scroll down to the “Links” section and select “Edit”
  4. Select “Add custom link”, enter the label and URL and then select “Save”

Just like this:

You can even add websites that you’re no longer involved with. To do this, when at step 4, select the “Current contributor” dropdown and click “Past contributor” instead. Alternatively, if the link has already been added, click the pen icon next to the relevant link and then click “Past contributor”.

Would you like to learn more about using Google Plus? See here for information on our
An Introduction to Google+” training course.

This post was by Mathew Aitken at MadeSimpleFind Mathew on Google+

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FAO Facebook: I want to see Most Recent, not Top Stories!

Most Recent please!

Last week happened to include the birthdays of four of my Facebook friends. No news there – that kind of stuff happens. Strange then that Facebook did deem it newsworthy. Let me explain.

I’m not talking about a birthday notification on the right of the screen reminding me it’s a friend’s birthday so I can then send my wishes to their wall (which while I’m on it… Birthday card > phone call > text message > don’t bother > wall post):

No, I’m talking about via my “News Feed”. All. Day. Long. You see Facebook seems to think the preferred setting for my News Feed is “Top Stories”. Even if I try and switch it to Most Recent, a few hours later it flips back to Top Stories.

Now this is a particular problem on birthdays when said birthday boy or girl’s wall gets a lot of activity; the kind of activity that makes it a Top Story and therefore a permanent fixture on my feed for the day. What can we do about this? Continue reading

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What can the Brazil – Chile game teach you about your business’s Twitter activity?

Get tactical with your business’s Twitter activity

On Saturday night Brazil and Chile played-out arguably the game of the World Cup.

And what’s that got to do with Social Media?

16.3 million Tweets were sent during the match – a record for a live event (the previous holder was the last Super Bowl). There’s no doubt about it, Twitter and Sport go together like Luis Suarez and… oh it’s too easy. Let’s just say they’re a perfect pairing.

And what’s that got to with using Twitter for Business?

Two words: Events - Hashtags

It reminded me of just how valuable hashtags can be for small businesses when they’re taking part in events. Pretty much every corporate event I’ve attended this year has been accompanied by a hashtag that I’ve been encouraged to use when Tweeting about the event. Continue reading

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4 ways Twitter can help your small business

If you’re in the process of setting up a small business, getting started on social media might not be at the top of your priority list.chick reisze for OG

However Twitter has proven to be one of the most effective tools available to business owners who are starting out and should definitely be given a go. If your business is only just starting to take off, Twitter can be one of the main ways people find out about you and what you can provide for them. Here are four other ways using Twitter can help your small business.

1. As a small business, you can have a more personal connection with customers. This is an advantage you have over bigger companies and Twitter is the most effective way to ensure this personal connection continues. You can show off the tone and personality of your business through the Tweets you send. Making Tweets funny (although obviously in an appropriate way), and Tweeting about what goes on behind the scenes at your company can help build a connection to your brand and the people behind it. Being able to interact with existing and potential customers through Twitter can strengthen that personal connection, making your small business seem approachable and appealing.

2. Twitter is an effective way to deal with queries or complaints. As well as reinforcing that all important personal connection, replying directly to any complaints or questions you get through Twitter can get them sorted easily and quickly. Generally, people will only Tweet a query that can be answered simply (within 140 characters!), so doing it this way can leave your time free for other important tasks. If anyone does need a more detailed answer, you can still use Twitter to assure them an email or phone call will be on its way. Publicly responding to criticism might seem like a wrong move, but as long as it stays polite, it can be a good way of proving to other customers that you can accept responsibility and grow from mistakes to provide great service.

3. Twitter can make people aware of what you’re selling. Perhaps the most useful thing Twitter can do for your small business is promote the product you are trying to sell in the hope that it will attract customers – this is probably the overall aim of your social media presence after all. It’s never a good look to constantly bombard your followers with promotional Tweets, but photos and video clips that subtlety promote your product are good ways to get some business. Other ways to Tweet into people’s consciousness could be mentioning changes that are happening within the company, highlighting any events that are coming up, or Tweeting about a new product line. This can all help to drum up sales for your business.

4. Use Twitter to make friends and keep an eye on the competition. Connecting with similar or local small businesses can help you to create a network of like-minded people who will always be available for advice on any issues or problems that may arise in your business, and you can do the same for them. You can also use Twitter to keep an eye on what these other businesses are up to, what seems to be working for them well and not so well, and use this knowledge to strengthen your own brand.

Twitter isn’t as scary as it first seems is it?! Let us know if you put any of our Twitter tips into practice.

If you want to learn more about using Twitter to help your business come along to our Twitter for Business training course.

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Top 10 apps for Glastonbury 2014

10 great apps for GlastonburyHeading to Glastonbury festival this weekend?

Get ready for one of the best weekends of your life! But while half the fun of Glasto is getting lost, confused and very muddy, there are always moments when you’ll need a little help to get your head straight. If you’re taking your smart phone with you, these apps will be life savers. You can thank us on Monday…

1. The Official Glastonbury App. The most informative app on the scene, the official offering from Glastonbury festival will ensure you don’t miss a moment of the action. It includes full stage listings, a map and real time festival news, as well as giving you the option to create your own schedules and set reminders. And for the first time this year, they’ve teamed up with the BBC to stream their live coverage of six stages through the app, so if you’re totally lost and nowhere near a stage, at least you could watch on your phone! Get the official Glastonbury Festival app .

2. GroupMe. It goes without saying that you’ll get separated from your friends over the weekend. Instead of trying to shout over the music down the phone to each other, use GroupMe to create a group messaging system that will help keep everyone together. You can share your location with your group, as well as photos or videos to make where you are even clearer. GroupMe will even work on older model phones if you’re one of the sensible few who leave their expensive smart phones at home! Download GroupMe.

3. Shazam. This music recognition app will be helpful if you’ve stumbled across an obscure tent and need to find out who’s playing. Equally useful in any of the bars or dance tents, when a song comes on that you KNOW you know, but the Glastonbury atmosphere has gone to your head and you just can’t remember… Get Shazam.

4. Instagram. Glastonbury Festival is one of the most photogenic events of the year and you’ll want to take a lot of photos: better to use Instagram than that disposable camera someone told you it would be a good idea to bring. The genius of Instagram is the filters, which will make cloudy skies look blue and make you look far less tired. You can share your photos to other social networks too, so your jealous friends at home can’t avoid them anywhere. Oh, and make sure you use Glastonbury related hash tags on your posts! Download Instagram.

5. Red Cross First Aid. Okay, so we’re not saying use this app in a serious emergency, but hopefully if there are any injuries or illnesses, they’ll only be very small ones. Use this app to save yourself a long trek to the medical tent. It gives you advice on what to do on a massive range of medical issues: you could use it if someone in your group gets sun stroke, or a bit of food poisoning from a dodgy burger van. Get the official Red Cross app.

6. TentFinder. Of all the Glastonbury horror stories, people forgetting where their tent is for the entire weekend is one of the most common. TentFinder can help you make sure you never have to tell this story for yourself! It uses GPS technology alongside a compass and a map of the festival site to guide you home after a long day and night. You can even upload a photo of your tent, so if things get so bad you can’t recognise it when it’s front of you, you’ll have a helping hand. Download TentFinder.

7. Festival Ready. This is definitely the most organised app. You can pretty much sort out any practical issues that arise over the weekend using Festival Ready, as it is probably the most packed app: festival essentials all in one place. Use it as another way to find your tent, check the weather forecast, and make lists of what to take with you. You can even use it to turn your phone into a torch for the walk back to the tent at the end of the night. The ‘one stop shop’ of festival apps, Festival Ready can help you have a good time without completely losing track of everything. Find Festival Ready.

8. Online Banking. Following the news that debit cards are now accepted at bars all over Glastonbury, your online banking app might be the most life saving you use all weekend. Set up alerts and alarms that remind you to stop buying drinks for strangers. Also a handy app if you run out of funds and need someone to emergency transfer money to you! Head to your bank’s website to find their app.

9. WaterIn. It might be a bit optimistic to say that you’ll need to drink lots of water because of the hot weather. But even if it’s raining, it’s a good idea to fill up on H2O at a festival; you’ll enjoy yourself a lot more if you’re feeling at least slightly healthy! Log the amount of water you drink throughout the day in WaterIn (you can put things like ‘small bottle’) and a chart will track your progress. And if you’re not drinking enough water, the app will send you a reminder. Get WaterIn.

10. Battery Doctor. Phone service EE have been kind enough to provide free phone charging tents at this year’s Glastonbury, but if you’re using all of these apps, you’re going to want to keep an eye on your battery life at all times. Using an app like Battery Doctor will keep your power in check, shutting down apps and services when you’re not using them to save juice. Download Battery Doctor.

Download these apps and you’ll survive Glastonbury in one piece. We hope you have a great weekend!

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