I have to admit to being an intermittent user of social media. It’s not that I don’t get it; I just don’t remember to do it! I check my Facebook occasionally and sometimes use Twitter when I want to try and find out what people are saying about a subject, but generally, I’m not the world’s greatest poster, liker or tweeter.
Pinterest in particular!
Yet I seem to have taken to Pinterest like the proverbial duck to water.
Are you looking to increase your engagement levels on social media but worried about holding a Facebook competition in case it flops?
Make sure you register for our Google Hangout taking place on Thursday 4th September to make your Facebook competition a guaranteed success.
Register to learn:
- The latest on what you can and can’t do re Facebook comps
- What prize you should use to get a high response
- What content you need to create in advance
- An outreach strategy
- Tools you can use to run competitions
In this post I am going to look at the 3 most common mistakes made by delegates who attend our PPC training course; mistakes that drag their CTR (click through rate) down.
First let’s look at why CTR is so important
CTR is essential for PPC success as it directly relates to your quality score and your average CPC (cost per click). This means that the higher your CTR is, the higher quality score you will have and cheaper cost per click. If your CTR is high, search engines presume that your ads are relevant and reward you for it.
This graph represents how QS (quality score) directly affects CTR:
High CTR rate = high QS
High QS = better ad position for lower cost.
Strong quality score lowers both your cost per click and cost per conversion.
1. Ad Copy – Do your ads stand out from the crowd?
Your ad copy is probably the most important part of your ad when it comes to CTR. In the world of advertising it’s all about persuading, influencing and convincing people to take the action you want them to take. So much ad copy is dull and stuffed with keywords – they talk to search engines not humans. A great tip for making sure your ads stand out is to do a search for your keywords and see what your competitor ads look like. Now try and better them, make yours stand out. Continue reading →
The smartphone’s contribution to social media has been enormous. Even now, when I’m sat in front of a computer, it’s my smartphone I rely on to keep me up to date with my activity rather than the computer.
Social Media for Business
Being able to access multiple social media accounts from a mobile has been a real breakthrough for social media managers who take care of business accounts. Simply put, they’re not tied to the office anymore – they can be out and about whilst still being active on the platforms.
But this convenience does come with risk
If you’re like me, you don’t log out from your smartphone’s social media apps. Whilst logging out is recommended, having to log in everytime you open an app does take away some of the convenience. This is why it’s so important that you utilise your phone’s lock function.
Losing your phone is bad enough, without having to worry about what whoever has found it, immediately has access to. Particularly concerning if you’re being paid to take care of a business’s social media activity.
Therefore, if you take care of a business’s social media, or employ someone to take care of your business’s social media; ensure that all phones connected to accounts use the lock function. Obviously, if someone does lose a phone, change all passwords immediately.
Would you like to find out more about using Social Media for Business? Why not come to our London based training course? See here for more information:
IPhone users rejoice! Google have finally released an official Google Analytics app. Released on Thursday, the free app is perfect for keeping tabs on your site’s analytics whilst on the move.
I’ve been playing around with the app for a few days now and am finding the real-time site information particularly compelling. For example, after a quick glance at my phone I could tell you; how many people are on our site, whether they’re returning or new visitors, what country they’ve come from and, in some cases, their keyword information. Wait… it’s now changed! Like I said, real time.
Search for “Google Analytics” when in the app store to download the app.
The “Contributor to” section of Google Plus is great for letting followers know what websites and blogs you’re involved with. That’s mine there ->.
Adding links to this area is simple:
Select the “Home” dropdown and click “Profile”
Scroll down to the “Links” section and select “Edit”
Select “Add custom link”, enter the label and URL and then select “Save”
Just like this:
You can even add websites that you’re no longer involved with. To do this, when at step 4, select the “Current contributor” dropdown and click “Past contributor” instead. Alternatively, if the link has already been added, click the pen icon next to the relevant link and then click “Past contributor”.
Would you like to learn more about using Google Plus? See here for information on our
“An Introduction to Google+” training course.
Last week happened to include the birthdays of four of my Facebook friends. No news there – that kind of stuff happens. Strange then that Facebook did deem it newsworthy. Let me explain.
I’m not talking about a birthday notification on the right of the screen reminding me it’s a friend’s birthday so I can then send my wishes to their wall (which while I’m on it… Birthday card > phone call > text message > don’t bother > wall post):
No, I’m talking about via my “News Feed”. All. Day. Long. You see Facebook seems to think the preferred setting for my News Feed is “Top Stories”. Even if I try and switch it to Most Recent, a few hours later it flips back to Top Stories.
Now this is a particular problem on birthdays when said birthday boy or girl’s wall gets a lot of activity; the kind of activity that makes it a Top Story and therefore a permanent fixture on my feed for the day. What can we do about this?Continue reading →
Get tactical with your business’s Twitter activity
On Saturday night Brazil and Chile played-out arguably the game of the World Cup.
And what’s that got to do with Social Media?
16.3 million Tweets were sent during the match – a record for a live event (the previous holder was the last Super Bowl). There’s no doubt about it, Twitter and Sport go together like Luis Suarez and… oh it’s too easy. Let’s just say they’re a perfect pairing.
And what’s that got to with using Twitter for Business?
Two words: Events - Hashtags
It reminded me of just how valuable hashtags can be for small businesses when they’re taking part in events. Pretty much every corporate event I’ve attended this year has been accompanied by a hashtag that I’ve been encouraged to use when Tweeting about the event. Continue reading →
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