Online strategy – How do you win the digital business war?

Online strategy - How do you win the digital business war?

We’re always clamouring over the essentials of social media and other digital skills in the modern business world, but it’s often quite difficult to tie those all together. There are a lot of ways to introduce yourself to things like social media, analytics, SEO and content – but to make the best use of them you will need to have a solid digital strategy. Continue reading

Using tools to optimise your social media output

Using tools to optimise your social media output

The idea of using social media in business is integral to success online. There has been considerable development in a very short period of time, with Twitter (arguably the most popular social network) being under 10 years old. As a result of the speed of development – it’s sometimes difficult for a business to keep up. Continue reading

7 superb speeches that will inspire you to improve your presentation skills

Pitchresentaion

Awe-inspiring speeches are a rare thing and when one happens it can influence in a very powerful way. At Business Training MadeSimple we appreciate a great speech – the real and the fictional. To celebrate the launch of our new Presentations Skills Workshop, in this post we’ll look over seven memorable speeches (four of them are real and three are fictional). Perfect if you’re looking for some inspiration for your next presentation! Continue reading

A Startup’s guide to Google Apps

A Startup’s guide to Google Apps

The whole world seems to be in ‘the cloud’ these days. Almost every single aspect of our work and personal lives, is instantly accessible via a web browser. Whether that’s email for your work, a social network for your personal life – or anything else – you can bet there’s an online version. Continue reading

Is it ever good to discuss politics with friends on social media?

Is it ever good to discuss politics with friends on social media?

The election has come and gone, all the excitement and hype feels a little bit lessened now – but there are some very important questions in regards to the digital landscape that have come out of it – including how you should behave online as a business during a big political event. Continue reading

SEO & Blogging – How To Help Content Marketing Pay Off In Search

How To Help Content Marketing Pay Off In Search
The role of SEO is extremely important for a well-functioning business website. The world of search engine optimisation is extremely changeable, without a month or so going by without a blogger asking ‘Is SEO dead?’. But it’s usually a moot point because, as Steve Olenski wrote in Forbes “the techniques employed to improve SEO still work”. Continue reading