Course Overview
- Design a successful website
- Optimise your website for search engines
- Drive traffic to your website
- Understand analytics
- Make the most of social media
- Plan an online marketing strategy
Who Should Attend?
If you want to build a successful online marketing presence - then this introductory course is for you.
The course is particularly relevant for:
- Small business owners
- Anyone looking to understand the basics of doing business online successfully
- Anyone wanting to master practical internet marketing skills
A look at the day
Morning
Why Do Business Online?
- Why having an online presence is essential
- Typical ways businesses are using the internet
- Developing an internet strategy
- Making the internet work for you
- Attracting new customers
- Educating and communicating
- Developing your brand online
Afternoon
Marketing Your Company Online
- Basic SEO (Search Engine Optimisation)
- Setting up an Adwords account
- An Introduction to Google Analytics
- Identifying the key performance indicators – visitors/page views/bounce rates/time on site…
- Online and offline – ‘joining up’ your marketing activity
Fundamentals for a Successful Website
- Must haves for a successful website
- Optional features
- Capturing contact details
- Importance of design and fonts
- Fundamentals of navigation
- Optimising content and layout
- Bounce rates – and how to minimise them
Social Media Explained
- What is social media?
- Why is it important for business?
- A brief review of the social media landscape including Blogging, Twitter, Facebook, LinkedIn, YouTube, Flickr...
- Examples of how businesses use social media for: Promotion and sales, Customer service, Building brand loyalty, Monitoring the competition, Increasing traffic, Networking, Customer feedback, Increasing search engine optimisation
Online Marketing Explained
SEO, AdWords, Analytics
- Cutting through the jargon.
- Driving traffic to your website
- A look at search engines and how they work
- What is Search Engine Optimisation?
- Using sponsored online ads and pay per click
- Using Google analytics to see what is happening on your website
Making the Most of Social Media
- An introduction to Blogging including Wordpress, Blogger, what to say, when, and how
- Setting up a Twitter account and how to use it
- Using Facebook in business
- Integrating your social media
Your Online Strategy and Next Steps
- How to apply what you’ve learnt to your company
- Bringing together all the components from the day to provide you with an online marketing strategy for your company
- How all the online components you’ve learned about interact to draw traffic to your website
- A practical action plan to implement straight away
Tags
Recommended Courses
Social Media for Business - Introduction
,
How to Master Google Adwords
,
Twitter - 2 Day Course (Practical & Strategy)
,
How to Use Google Analytics to Increase Your Profits
This training course is accredited by:
Our promise
Expert Speakers
Pick the brains of industry specialists
Low Course Prices
Excellent value for money
Relevant Course Material
Advice to get you started straight away
Hands On Guidance
Just 20 places to ensure quality
Refund If You're Unhappy
Guaranteed refund if you’re unhappy with the day
You get
Comprehensive 1 Day Course
From 9am to 5pm
Lunch & Refreshments
Provided throughout the day
Register Interest
