This course will cover everything you need to know to create an effective social media strategy for your business.
It’s not enough to just be on Twitter, Facebook, LinkedIn and the other social networks. To use these platforms properly and get the maximum benefit from them for your business, you need a proper social media strategy.
If you are already using social networks but are unclear of your objectives, or if you are struggling to measure our return on investment from social media, then it’s probably because you don’t have an effective social media plan in place. This course will solve your problems by teaching you how to create a measurable and targeted social media strategy.
On this course you’ll learn how to get your business fit for the social media age. It will cover:
Understanding today’s digital world
We look at the latest digital marketing trends that you need to be aware of when creating a social media (and digital marketing) strategy. This will cover social search, mobile, video, internal communication and social advertising.
Knowing your audience
We look at the different generations and how they react differently to different forms of communication. We look at what methods of communication work best with your audience.
Creating audience personas
We look at how to create effective audience personas so you can target content effectively
Listening and tracking your brand and industry on social media platforms
We look at what you need to be listening for and how you can listen effectively.
The importance of keywords and how and why you need to use them in social media marketing.
Management tools to track and monitor your social media activity
We look at tools to help you track brand terms, keywords and capture relevant conversation.
We look at content sources, what types of content you need to be creating for your audience, user generated content, content case studies, how to create effective content that gets shared.
Aligning your content strategy with your brand values
We look at why it’s so important to create content that aligns with your brand and brand values.
Creating a content roadmap
We look at how to create and work with a content roadmap and calendar to assist you with your social media strategy.
We look at how to work out the ROI (return on investment) of your social media activity through individual platform analytics and Google Analytics.
Creating your social media strategy
We look at how to create a social media strategy that aligns with your current business objectives and common mistakes to avoid when creating a social media strategy.
6 steps to becoming a ‘social’ business
We look at what is a ‘social business’ and how to create one so social media truly affects your business's bottom line.
The timetable for your day with us will be as follows:
There will also be a morning and afternoon coffee break.
We provide everything you will need for the day, so you don’t need to worry about bringing anything with you.
As part of your course you will get:
You don’t need to bring a laptop with you, but if you do want to that’s fine and we provide free WiFi!
When you come on one of our courses you can expect fun, practical training in a relaxed and friendly environment.
We’ve done everything we can to make sure you learn loads while you’re with us, but in a way that is enjoyable.
When you arrive at our offices you’ll be shown through to our dedicated training suite that has its own comfy and chilledout breakout area. Here you’ll be offered freshly brewed Nespresso coffee (or tea if you prefer) and some breakfast – usually a selection of fresh croissants, cereals, and fruit.
You’ll have a chance to meet your trainer before the course starts at 10:00. And if you need to get any emails out of the way before you start your training, we’ve got free WiFi you can use.
In the training room you’ll find everything you need for the day – workbooks, notepads, pens, and even walls that you can write on. You don’t need a laptop for this course but if you do want to use one to take notes then you’ll find power and WiFi provided for you.
The course itself will be interactive and there’ll be practical exercises for you to do on your own or in groups throughout the day. We keep class sizes small (no more than 10 delegates) so you get as much help and attention from the trainer as you need.
As well as coffee breaks in the morning and afternoon, we’ll provide a buffet lunch. And over lunch there’ll be the chance to network with the other delegates and chat to your trainer.
At the end of the course, you’ll receive a certificate of attendance and details of how to keep in touch with us for any followup questions you may have or ongoing support you may need.
As MadeSimple's Social Media Manager, Sarah is required to stay constantly up-to-date with the latest in social. As well as managing all of our platforms, Sarah writes and runs not only our Social Media, Twitter, Google+ and Hootsuite training courses but our monthly Google Hangouts where she provides short and informative lectures on how to use social media effectively too.
Before joining MadeSimple, Sarah helped a number of institutes, including The Museum of Rural Life with their social media strategy. Sarah now works with a large range of businesses from small startups to larger companies (such as Whole Foods Market) training them across all aspects of social media. Sarah graduated from Reading University in 2011 with a BA (Hons) English Literature - a qualification that's proved particularly useful for creating exciting, fresh content. Sarah is also Hootsuite certified which is particularly useful when it comes to training social media marketers.
"Clear and logical course content.Good to realise how important strategy is" R.Adams Tax Assist
"The course was relevant for all participants. Very interactive" Janice Breedon Clawson Diary
"Very useful, always dubious of training days but this is definitely worth the money and time." Lorna Graham
"This course was excellent. I couldn't of asked for more and I feel inspired" Alex Chew
|Class size||Up to 10||Unspecified||Up to 16||Up to 10|
|Money back guarantee||Yes||No||No||No|
|Certificate of completion||Yes||On request||Yes||Unspecified|
|Post course support||Yes||Yes||Unspecified||Unspecified|
Information Correct as at 14/12/15
If you want Social Media Strategy training that is precisely tailored to your business, we can provide bespoke in-house training for you in the comfort of your own office or, if you prefer, at our training centre. Our cutting edge training can be tailored to meet your requirements, whether you want a one-to-one session, or need training for a small team or an entire department.More info
All our courses come with a cast iron guarantee. If you’re not happy with your training for any reason, just tell us and we will give you a full refund.