Overview
Is this the right workshop for you?
"Well presented, conceived and priced" – Jonathan Rouse
Have you tried Adwords before but without success?
Are you worried that your pay per click advertising is costing you too much? Or not giving you a good enough return on investment?
Maybe you are just looking to grow your business?
If so, this is the workshop for you. It is particularly useful if you are in charge of marketing in your business.
What you will take away from this workshop
"Very informative, and all the questions were answered" – Jade Webster
In just one day you will learn:
- How to select keywords that cost pence not pounds
- What to include in your Google Ads to make people click through to your site
- When to use negative keywords to avoid throwing money down the drain
- The seven essential things to include on every landing page
- How to track and improve your AdWords return on investment
You will see live case studies and have your own AdWords account reviewed by an expert.
Places are limited to just 20 people so that you get hands-on guidance from our expert trainers David Miles.
A full refund if you're not happy
As you can see, we get great testimonials for this workshop. One of our delegates, Henry Sherwood, said:
"I came knowing very little and left with an excellent foundation knowledge on which to build on"
We think you’re going to find this workshop useful and enjoyable. So much so, we’re prepared to put our money where our mouth is. If you’re not happy with it, we’ll give you a full refund!
A look at the day
Morning
1. What is PPC?
- A Brief Overview
- Why it’s different
- Who are the main players
- Setting up an account
- The AdWords screen
Afternoon
5. Bids & Budgets
- Daily budgets
- Maximum CPC per keyword
- How CPC affects keyword position
- Positioning and Quality Score
2. Keywords & Search
- How your customers search.
- Identifying keywords
- Match types
- Jargon - CPC, CTR, Impressions, clicks
- Finding the right keywords: our experts share their tactics
6. Conversion tracking
- Why it is important
- Tracking conversions and measuring return on investment
- How it interacts with your business model
3. Campaigns & AdGroups
- How to set up a campaign for maximum impact
- Organising keywords
- Difference between Campaigns and AdGroups
- Location and language targeting
- Network and device targeting
7. Bing & Yahoo
- Bing
- Yahoo
- Comparison with Google
4. Ads
- Ad setup
- Best practices
- Testing
- Scheduling
8. Getting the most out of AdWords
- Ad Preview Tool
- Relevancy
- When it works it works
- Any traffic or the right traffic
- Your action plan
Testimonials
"David was fantastic and I really feel I have learnt something" - Jay Thobani
"Taking only one valuable advice home pays a seminar. Having taken home many was really worthwhile attending this seminar" – Michael Linder
“One of the best courses I have been on - would definitely recommend and come back for other courses” - Linsey Bilham, Cheeswrights
“A new subject for me. Delivered in a very accessible way... Really good, interesting day. Exactly as advertised.” - Rosemary Bannister, HT Training Ltd
Tags
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