Overview
Is your website generating you enough business? If not, would you like to know why?
This course will teach you how to harness the power of Google Analytics (which costs nothing to use) to accurately measure the effectiveness of your online marketing and to increase the return on investment that you get from your website.
In just one day you’ll learn:
- The correct way to set up Google Analytics
- The secrets of configuring Analytics to get all the data you need at a glance
- Five ways to increase the profits of any business and how Analytics can help with this
- How to tell which parts of your website are the stickiest and why this matters
- What your website and a trampoline have in common
- How testing and measuring can take your online sales to a new level
- How Analytics and AdWords make a winning team
- Why some web designers and SEO consultants hate Analytics
- How to use goals, funnels, and navigation paths to increase your profits the
right way
You’ll get to see live case studies of Analytics in action and have the opportunity to have your own Analytics data reviewed and analysed by experts.
Who Should Attend?
This course is ideal for:
- E-commerce businesses
- Businesses that use the web as a lead generation tool
- Anyone who wants to increase their return on investment from online marketing
Tags
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,
How to Master Google Adwords
