Overview
Is this the right workshop for you?
"Exceptional social media training – in terms of clarity, enthusiasm and expertise." – Donal Watkin
Using social media for your business can be daunting.
You may know that you should be using Twitter, Facebook, LinkedIn and YouTube to grow your business. Or perhaps people keep telling you that social media can help you improve sales, build your online brand and drive traffic to your website.
The problem is you don’t know where to start.
If this sounds familiar, book your place on this one day introductory workshop now.
What you will take away from this workshop
“Well worth attending, the enthusiasm of David and Michelle is infectious.” - Duncan Bech, Latin Attraction
You will leave this course knowing how to:
- Set up your social media networks
- Maximise social media for your business
- Integrate social media with your existing marketing activities
Places are limited to just 20 people so that you get hands-on guidance from our expert trainers David Taylor and Michelle Carvill
What you get
“Superb, excellent social media knowledge and able to share it exactly” – John Draycott
- Expert speakers and hands on guidance from industry specialists
- A comprehensive one day workshop from 9 am to 5.30 pm
- Course materials to get you started straight away
- Lunch and refreshments provided throughout the day
A full refund if you're not happy
As you can see, we get great testimonials for this workshop. Jane Brann of Miris Training said:
“Great content. Easy and relaxed atmosphere. Really helpful information. Content was spot on... I really enjoyed the whole day.”
We think you’re going to find this workshop useful and enjoyable. So much so, we’re prepared to put our money where our mouth is. If you’re not happy with it, we’ll give you a full refund!
A look at the day
1. What exactly is social media?
- Background to this new form of media
- Why it is anything but a fad
- Looking at how it has quickly grown into a worldwide phenomenon
- Key points to bear in mind for business users
2. Analysis of key social networking sites
- Brief explanation about the key 200+ sites in existence
- Twitter
- Facebook for business
- YouTube
- Linkedin
- Blogging
3. Ways in which it can assist your business
- Driving traffic to your website
- Building your brand
- Improving your position on search engines
- Lead generation
- Humanising your brand
4. Setting up corporate social media accounts and how to use them effectively – a practical walk-through
- Twitter for business
- Using Facebook to build a fan base of customers
- Effective use of YouTube
- Leverage your contacts via Linkedin and Linkedin Groups
5. Managing Social Media, Tracking Brands and Keywords
- Capturing what people are saying about you
- Tracking keywords to find followers / influencers
- Finding the right conversations
- Watching competitors
- New business generation – tracking direct key phrases
- Measuring and tracking activity
6. Your Social Media Activity – A Practical Plan
- Scheduling your activity
- Testing and doing what works for you
- Publicising your social media sites
- Blogs to follow
- Forums to participate in
Testimonials
Last month I attended a one day social media workshop by David Taylor and Michelle Carvill. The course offered great value for money. Another thing I liked a lot was that it did not serve as a sales pitch for other courses. David and Michelle were really wonderful and they both know what they are talking about. The focus was on the overall importance, the changing way of how people of all ages communicate, declining ROI of classic marketing and 'push' vs 'pull' marketing. Twitter, facebook, linkedin and youtube were discussed in great detail and how one strategy targets different audiences, stressing importance of 'relevant content for the audience' and last but not least showing how they can be used together in corresponding applications, management platforms incl. blogging and analysing tools. In my opinion the course is highly recommendable as a first step for companies before thinking about what a social media strategy for their company should look like. - Michael Koelnberger CM at McArthurGlen Group
"Feel that I have the knowledge now to implement the different social media channels. Thank you for a well delivered training course. Just need to get it done."- Anne-Marie Thompson
“By far the best one day training course I've ever attended.” - Gavin O'Brien, Ark Surgical
“A good, concise social media training course with plenty of ideas to start a social media marketing plan.” - Robert Bishop, Down2.Biz
Tags
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